Lanvin x Future
LANVIN ANNOUNCES ACCLAIMED GRAMMY-WINNING ARTIST FUTURE AS CREATIVE DIRECTOR FOR THE FIRST LANVIN LAB COLLECTION.
More than a couturiere, Jeanne Lanvin was an arbiter of culture. She cultivated camaraderie and intellectual exchange with writers, musicians, theater directors, and architects of her day. Through her cosmopolitan interests, LANVIN became a creative hub for artists and designers and helped to define the era. In honor of that same spirit, the house has created LANVIN LAB—a space to dream and play.
LANVIN LAB seeks to foster creative collaboration and unique cultural dialogue. It will actively invite creatives from an array of disciplines to help articulate and expand the house’s storied heritage and codes. LANVIN LAB’s projects will take the form of collaborative collections and will complement the seasonal ones.
Music will be the focus of LANVIN LAB’s first release. Jeanne Lanvin’s daughter and muse, Marguerite, was an accomplished musician and the medium has widely inspired the house’s mythology.
LANVIN LAB has invited acclaimed Grammy-winning artist FUTURE to design a collection celebrating a ground-breaking and individualistic vision that bridges a gap between music and fashion. FUTURE is a visionary whose innovation and originality have reshaped the worlds of music and entertainment and resonate throughout broad swathes of contemporary culture today. The upcoming collection is slated for a Winter 2023 release and will include ready-to-wear and accessories for both women and men.
Rap would never sound, look, or feel the same after FUTURE landed. If you want to know where the culture’s going next, just watch and listen to the iconic Atlanta rapper, singer, and producer. He went from cooking up beats in a basement for the Dungeon Family to generational superstardom with a presence looming from the streets all the way to The Met Gala. FUTURE is widely acclaimed as one of the most influential hip-hop artists and producers of his generation. His stylistic and technical innovations have not only changed hip-hop but popular music as a whole. LANVIN celebrates his creative vitality and modern pioneering spirit.
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Photography: Dwight Elder “Shootrr”