In 1909, orders for children’s clothing began to exceed those for hats. Jeanne Lanvin decided it was time for her fashion house to enter into a new era: that year, she opened a Young Ladies’ and Women’s department. Mothers and daughters would come and choose their Lanvin outfits together. Day clothes, evening dresses, coats, and lingerie: Paris fell in love with the entire scope of Lanvin’s creations.
Ambitious and determined, Jeanne Lanvin became a member of the Chambre Syndicale de la Couture (the Parisian Fashion Council) that same year, officially switching her status from milliner to designer.
Both a mother and businesswoman, Jeanne Lanvin preferred to keep to herself. She was distant from social events and stood out within the elite circle of Parisian couture.
Jeanne Lanvin draping fabric on a mannequin, circa 1936
© Laure Albin Guillot / Roger-Viollet