A STEP AHEAD
A true visionary, Jeanne Lanvin captured the spirit of the times throughout her career in order to bring her fashion house to heights of elegance and modernity.
The designer was a pioneer in many fields. It was important for her to forge ahead and never fall behind. A jack of all trades, Jeanne Lanvin developed the brand's business by regularly opening new departments in order to meet the needs of an evolving society.
Hats, children's clothing, young ladies' and women's collections, furs, lingerie, wedding gowns, sports attire, men's collections, perfumes, and even interior design: through her audacity, Jeanne Lanvin gradually built an empire and heralded a lifestyle revolution.
Her career boasts a long list of firsts: Jeanne Lanvin was the first designer to launch a children's fashion line in 1908; the first to offer a made-to-measure men's collection in 1926; and even the first to create a mixed eau de toilette in 1933. At its peak, Lanvin had nearly 1,200 employees, many stores, and several branches throughout the world, all thanks to the vision of an exceptional woman.
Modèle Sport, Hiver 1928. Gouache Drawing © Patrimoine Lanvin